Developing a new product strategy can be a daunting task and launching it onto market brings a new set of challenges to the brand. This is why brands usually choose to have a product launch event to announce their new product to their audiences.
It doesn’t matter if you’re a start-up or a multinational business, having an event to launch a new product is a smart marketing move and poses an effective way to get people to pay attention and for a product to gather momentum towards achieving sales.
When it comes to a product launch event, you only have one chance of getting it right and it is essential to know the different aspects that can contribute towards its success. Use these tips to plan a memorable product launch event and put your product on track for success.
Product launch events typically take full advantage of their venues. When looking for a product launch venue, you need to have a rough gauge of the number of attendees, the type of space you need, the location, and whether the venue matches your theme and brand.
At Colony, we have a plethora of event spaces that can cater to your different needs, wants and styles. Here are a few examples of our event venues that can complement your brand and launch party theme:
Your event style also drives your choice in food and beverage. Events involving a casual setting allows you to serve easy to eat hors d’oeuvres, while a more formal atmosphere should prompt you to serve something a little more upscale.
Some event spaces such as our Star Boulevard location has in-house catering from Define:Food and can provide you with several menu choices to cater to your different event’s needs. Helmed by multi-award-winning chef, Chef Malcom Goh, you can be sure that Define:Food is always on top of new trends in party fare and can steer you away from inappropriate food and beverage choices.
A product launch event should always be informative, however, it’s important to incorporate elements to an event to make it more fun, memorable and for your guests to have a good time, while also serving as an evangelist for your product – when they share their experiences on social media!
Here are some ways you can incorporate entertainment into your product launch event:
Generating buzz around your product launch event is essential for its success. In the lead up to your event, consider a marketing strategy to build anticipation for your product’s release and launch event. Based on your product, you can utilise a combination of social media posts, hashtags, behind-the-scenes footage and even press releases to drive eyeballs towards its launch. Don’t forget, your main goal is to keep your customers interested and generate buzz around the product.
With these tips, you’re now ready to start planning your product launch event! This is your opportunity to get your product into the world and an opportunity to show attendees how your product works and can benefit them.
Want to learn more about how each of our Colony locations can cater to you? Book a tour today! Contact us via our email at [email protected] or at +6016 482 1319 to learn more about our Event Space KL.